In the wake of ever-increasing supply, it’s important for a hotel to be relevant. Panelists on a webinar detailed how that can be accomplished. Panelists pointed to technology as one way a hotel can stand out among all the possible choices a guest has in hotels and brands. “We as an industry have been guilty of, I would say, not evolving as quickly as we should, especially around the digital front,” said Matthew Sparks, senior VP of luxury development at Hilton Worldwide Holdings. He said the industry is rightly moving toward a future where guests will be able to bypass a line at the front desk and proceed directly to their rooms, especially after a long day of travel. Get the full story at Hotel News Now