The teams in Rome and Istanbul are made up of experienced hotel and tourism experts who function as local direct points of contact for both hoteliers and private and business travellers, HRS says.

"As the partner of numerous globally-operating companies, it's important for us to not only provide comprehensive online services and a 24-hour hotline but also to be there in person for our customers and partners," says HRS managing director, Tobias Ragge.

The success has had, especially in countries operating their own offices, shows that customers and partner hotels alike appreciate the optimal support they receive through having a direct local contact, the company continues.