Hotel portal HRS has chosen to enhance its points-based hotel evaluation system to include written feedback. HRS is also offering hoteliers the option to respond to the published comments. The company clarified that only those guests who have stayed at a hotel can submit an evaluation via the HRS portal. After their departure, they receive a link that takes them straight to the evaluation page. This way HRS ensures both the points score and the comments are genuine and reliable. “Personal comments make the evaluation of the hotel even more helpful. They provide future hotel guests with an additional benefit and make it easier to choose a hotel,” said HRS CEO, Tobias Ragge. “Every customer’s opinion counts. That’s why we advise hoteliers to take comments seriously and to respond both to critical and positive comments, the latter of which make up the majority of hotel evaluations on HRS.” Get the full story at EyeForTravel