Its refreshed corporate brand boasts a new logo to encapsulate its range of solutions along the entire value chain, from purchasing, analytics, optimisation, rate negotiation and booking on all channels, through to its MICE segment tools via its Meetago platform. “We recognised very early that companies are not just concerned with the number of hotels in the portfolio – they are looking for holistic end-to-end services that offer real added value,” said Tobias Ragge, CEO of HRS. “Managed travel is a completely different environment to the consumer segment and HRS has offered much more than just a quick way to book an overnight stay for a long time. With our new brand presence, we are now looking to make this difference visually clear.” Get the full story at TTG Asia