To accommodate overwhelming requests for an extended deadline, the Hospitality Sales & Marketing Association International (HSMAI) has announced a one-week extension for entry into the 50th Annual Adrian Awards. The final entry deadline is now Friday, Sept. 22. All entries in the competition are submitted online at, and all uploaded materials and payments must be finalized and received by 11:59 PM EDT on Friday, Sept. 22, 2006.

This worldwide competition honors the very best in advertising, public relations and web marketing in the hospitality, travel and tourism industries. Entries are reviewed by a prestigious group of judges. Gold Winners will receive recognition, and those deemed ‘best of the best’ will be chosen esteemed Platinum Winners and will be featured at the annual black-tie Adrian Awards Gala.

New to the overall competition this year is the Yahoo! Big Idea Chair award, which will go to the firm winning the most Gold awards. DEPARTURES Magazine will again present its Luxury Marketing Achievement Award, and TravelCLICK will pay tribute to the best in electronic marketing from those entering the Adrian Awards in the “eMarketer of the Year” category.

This prestigious program makes up the largest travel-related marketing competition of its kind, embracing every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more. Last year’s competition attracted over 1,200 entries from 36 countries.

“The online format has significantly simplified and streamlined the process, allowing companies and judges from all over the world an opportunity to participate,” states Melanie Penoyar, CAE, director of development and awards competition for HSMAI. “The enthusiasm for the Adrian Awards is at an all-time high, and this year we ask the global travel and hospitality marketing community if they are really ‘A-List’ material, the theme of this year’s competition.”

Winners will be showcased on Jan. 29, 2007 at the New York Marriot Marquis during the 17th Annual Adrian Awards Gala, a multifaceted, black-tie networking extravaganza celebrating award-winning work, lifetime achievement, and the “Top 25 Most Extraordinary Minds in Sales and Marketing.”

Related Link: Adrian Awards