The Hospitality Sales & Marketing Association International (HSMAI) Asia Pacific's 10th Annual AsiaConnect Conference will be held in Singapore on September 3, 2014 at the Marina Bay Sands Expo & Conference Center. AsiaConnect 2014 will challenge traditional thinking and thinkers about the new role and value of the sales professional in an online era of infinite connections and opportunities. Reflecting on past practices and focusing on 'Best Practices' for the 'Future State' of the progressive sales organization, HSMAI Asia Pacific will engage delegates throughout the day on various levels that will address the need to 'Raise the Talent Bar' of the hospitality industry. Robert Gilbert, Global CEO & President of HSMAI, will reveal the new skills that sales people need to be successful in the evolving world of hospitality sales. This will be followed by a panel session moderated by Lucas Peng, CEO of Peak Hospitality Solutions featuring Carmen Lam, VP Sales & Marketing AP, FRHI Hotels & Resorts and Andrew Chan, CEO - ACI HR Solutions, who will share their insights on how you can adjust and recalibrate your sales organization to transition to the modern sales professional. Also headlining this year's program is Ani Bhalekar, a mobility solutions expert at Accenture Digital, who will deliver a keynote address on 'Tapping the Growth of the Mobility Marketplace', to help hospitality professionals stay ahead of the curve and be profitable. Other key sessions include: - Presentation on 'Ancillary Revenue, Upselling & the Mobile Platform' by Peter Ollerton - Director - Business Development South Pacific & North Asia and Milena Schmidt, Asst. Director at Nor1 - Panel on 'Opportunities for Integrating Revenue Management into the organization' with Moderator Maunik Thacker, SVP Marketing, Marina Bay Sands and Ben George, VP Revenue Management-Asia Pacific, Hilton Worldwide, Jeannette Ho, VP Revenue Management & Analytics, FRHI Hotels & Resorts and Jurgen Ortelee, VP Revenue Performance, Pan Pacific Hotels Group - Presentation on 'Reviews, Reputation and ROI: Getting the most out of your online presence' by Pin Tsin Go, Territory Manager at TripAdvisor for Business - The 'Voice of the Customer' panel moderated by John Mims, Managing Director of The Hunting Ridge Group with John Bowen, CEO of MediaConcepts, Laurens Van Den Oever, Global Director Travel & Tourism at GfK and Mike Lee, VP – Sales at Marina Bay Sands Gold Sponsors: Nor1 and TripAdvisor, Table Sponsors: Far East Hospitality Management, FRHI Hotels & Resorts, Marina Bay Sands, Singapore Tourism Board, TravelCLICK, Content Sponsors/Partners: Peak Hospitality Solutions, Wiley, Cornell-Nanyang Institute of Hospitality Management, Sabre Hospitality Solutions and WIT. Registration fees: HSMAI Members - SGD$195, Full-Time Faculty & Students – SGD$225, Sponsor's Rate – SGD$225, Non-Member Group (2 or more) – SGD$ 250, Non-Member Individual – SGD$300, HSMAI Membership & Conference Package – SGD$480. Register online at HSMAI Asia-Pacific