At first, the Web was simple. It was a world so full of static pages with useless information that a GIF of a dancing hamster or (god forbid) baby could turn into an overnight sensation. It was an era so enthralled with its own existence that its purveyors, creators, and financiers never really asked if it was sustainable until it was too late.

Web 2.0 is/was a bit different. If the defining trait of the first Web cycle was the stupid animated GIF, the current ?It? sites all have one thing in common: They are, to varying degrees, reliant on user-generated content. Without your neighbor/classmate/sister/girlfriend?s tireless devotion to keeping her profile up-to-date, MySpace would merely be a place for FOX to promote its properties. Without a horde of news junkies yearning to see their username in digital print, Digg would be an ugly page of yellow and white (and their new profile feature would be a joke).

And that is why the Web 2.0 era will come to end sooner rather than later. Because if there is one immutable law of humankind, it is that we are really, really lazy.

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