Distil Networks found that industry played a large role in which source ruled traffic. Humans accounted for the largest shares of traffic on travel (69.2%), ecommerce (65.4%) and marketplace and classifieds sites (59.0%). Meanwhile, bad bots wreaked the most havoc on digital publishing sites, at nearly one-third of traffic, or about two-thirds of all traffic from bots in the industry. While the travel industry got bragging rights for share of traffic from humans, just 3.1% of good bot traffic meant it ranked second for bad bots, at 27.8%—or 90% of all industry traffic from bots. Get the full story at eMarketer