Hyatt Hotels & Resorts has selected StarCite to further assist Hyatt in streamlining its online request-for-proposal process on Hyatt.com.

StarCite will enable any Hyatt hotel or resort in the U.S., Canada or the Caribbean to respond to meeting planner requests with real-time booking data, including group room availability and rates, on the Hyatt.com website - a first for a corporate hotel website.

This combination will ultimately allow Hyatt to react even more rapidly to new business leads and is an enhancement to its overall meeting planning business. Meeting planners will now receive real-time responses for all meeting requests submitted through Hyatt.com.

This is possible through the extension of Hyatt's exclusive E-mmediate Response meetings capability, which includes StarCite's RFP management technology RapidRFP, to the Hyatt website. StarCite has provided Hyatt with Hyatt's E-mmediate Response capability for two years via the StarCite.com website, and this agreement further expands the long-standing relationship between StarCite and Hyatt Hotels & Resorts.

"We are very excited about teaming up with StarCite to offer our customers this first-of-its-kind technology tool to make the RFP process faster, easier and more effective," said Fred Shea, vice president sales, Hyatt Hotels Corporation. "This offering significantly enhances Hyatt.com, allowing us to respond even more quickly to RFPs and provide useful information to our customers as they consider their meetings options."

StarCite's RapidRFP will enable Hyatt.com's E-mmediate Response platform to capture meeting planner specifications quickly and efficiently and provide information back to planners instantaneously. In addition, all Hyatt.com users will have the option of using a unique comparison tool that will allow them to compare facilities for Hyatt hotels or resorts in the U.S., Canada or the Caribbean.

"StarCite and Hyatt continue to cultivate a strong partnership as we develop shared initiatives that streamline the meeting planning process and help corporations manage meetings more accurately and proficiently," said Bob Bennett, vice president product marketing of StarCite. "As a result of our past success combining StarCite solutions with Hyatt, it was the natural next step in our relationship to integrate our capabilities into Hyatt.com and take Hyatt's meeting planning solutions to the next level."

The effectiveness of StarCite's enabling technology, RapidRFP, has been demonstrated in the StarCite Marketplace for over three years. It offers a registration-free environment that is proven to generate more leads for hotel suppliers.