Hyatt Regency’s Hyatt Gold Passport brand is teaming up with Comedy Central for new digitally driven content to augment the hotel chain's latest marketing campaign, which includes custom, humorous advertisements on the network’s Snapchat Discover channel. Hyatt Gold Passport is jazzing up its "It's Good Not to Be Home” marketing campaign by leveraging a partnership with Comedy Central and tapping comedian Iliza Shlesinger to depict how travelers make the most of their time away from home. In addition to a series of digital shorts set to be broadcast across social media, the hospitality marketer is also rolling out custom ads on Snapchat’s Discover feature. “Custom ads on Snapchat Discover channels are a smart move for Hyatt to engage users of Snapchat in comedy shorts that can be shared via social media, which could give Hyatt a boost in its reward membership program,” said Marci Troutman, CEO of Siteminis, Atlanta. “Comedy is one of the largest areas, if marketed properly, that has a great chance of being shared in the social media universe. This is just a small piece of the larger overall marketing effort, as it should be, but could become one of the most beneficial in gaining traction.” Get the full story at the Mobile Marketer