Therefore, Hyatt’s marketing must promise that same sense of freedom, promise of self-actualization, and degree of spontaneity — hence the new “Unbound” brand identity. Today, hospitality marketers have a vast and continually growing wealth of digital platforms to better understand and engage their customer base. But Banikarim says it’s important to develop integrated campaigns using a select number of strategic platforms, versus trying to leverage all of them. She adds that new video and messaging platforms are going to dominate the hospitality marketer’s mind in 2016, because videos and SMS work so well on mobile. Get the full story at Skift