Hyatt is testing Facebook Messenger as a social channel for customer service. The company hopes the new tool will put it in the center of where many conversations happen, while offering immediate assistance to a new audience. Users will not only be able to make reservations and engage in live conversations with the company’s chat support team, they will also be able to ask about availability, reservation info, room features, and more as easily as through a phone call or email. Hyatt is already active in customer support through Twitter. However, when comparing the two platforms, Facebook's large usesr base will open access to a wider audience than Twitter does today. Get the full story at Digital Trends Read also "How Facebook messenger can help increase guest satisfaction and RevPar performance" at Hotelient