Hyatt has launched an ambitious TV and print advertising campaign created to increase its visibility inemerging markets around the globe.

The program includes an image-building television commercial and series of three print ads that accentuate the versatility of Hyatt properties that cater to high-end meetings business.

The breadth of Hyatt's global network, its distinctive architecture and design, world-class food and beverage and exceptional service are prominently portrayed in both the print and television advertisement.

The television campaign, Destinations, highlights Hyatt's collection of hotels in the most important business and luxury travel destinations outside of the United States.

Eight different language versions were created to air in key international markets in China, Europe, Russia, the Middle East, Asia Pacific, Latin America and Mexico.

This marks Hyatt'sfirst TV appearance in China, Russia and Italy. The brand spots, broadcast on the most consistently watched networks including CNN International, CNN Español, BBC World, CCTV and Phoenix TV (China), Discovery International (Japan & Southeast Asia), EuroNews and Eurosport (Europe & Russia), and SkyNews (United Kingdom), run through December 2006.

The print campaign is designed to illustrate the luxurious, versatile and innovative events facilities within Hyatt's hotels specializing in meetings, incentives, conferences, conventions and exhibitions business.

Highlighted in the campaign is the new concept of residential style event spaces pioneered by Hyatt and featured in such hotels as Grand Hyatt Erawan, Bangkok and Grand Hyatt Taipei.

The residence concept brings a residential flavor to meeting venues with elements including art galleries, living rooms, interactive loft kitchens and coffee bars, along with latest in audio-visual technology, all designed to invoke the feel of a residential space.

The print campaign runs in key markets in Asia, Europe, Australia, Japan, the Middle East and Latin America in trade, consumer and business publications.