Hyatt International has initiated the process of converting its existing properties to IDeaS v5i ASP based Revenue Optimization solution. Hyatt said that Grand Hyatt Singapore led the way as the first converted site.

Joseph Martino, senior Vice President, IDeaS said that its partnership with Hyatt International exemplifies the fact that major hotel groups can deploy and operate centralised revenue management extremely efficiently.

Hyatt International plans to add IDeaS to its new hotel openings in 2005 and 2006 in conjunction with the planned conversions. The hotels are located in diverse locations around the world. Hotels that most recently added IDeaS ASP product in 2005 include the Hyatt Regency Perth, Park Hyatt Zurich, and the Park Hyatt Paris Vendôme.

“Key to meeting Hyatt’s goals was integrating the IDeaS product directly to Hyatt’s proprietary Central Reservation System (CRS), Reserve, allowing Hyatt a single image inventory that can be centrally optimised. Single image inventory enables a hotel chain to centrally consolidate its available rooms so its distribution channels are selling from the same optimized inventory. For a global company such as Hyatt International the benefits inherent within IDeaS ASP solution were highly desirable. The ability to help their hotels revenue manage their inventory from anywhere, anyplace, anytime has become a necessity,” said a release.

On partnership with IDeaS, Sara Kearney, vice president – marketing, Hyatt International said, “This latest shift, to IDeaS ASP product with the addition of more Hyatt hotels, is reflective of the ongoing value we have historically received from the system combined with a new ability to transparently optimize all of our available inventory through the IDeaS integration with our CRS. We feel well positioned for the future growth we anticipate.”

Also, IDeaS, while releasing its newest version of IDeaS Revenue Optimization at HITEC, said that the new product is designed to provide hoteliers with an unfettered view of critical data across their portfolio, giving them better control of their decisions and ultimately better control of their business.

“The ground rules have changed. Hoteliers are experiencing the growing power of the Internet, smarter and more informed consumers, increasingly volatile markets, new styles of competition and mega-gobs of new kinds of data. Meanwhile, they are living with non-integrated technology systems designed for a slower changing environment that no longer exists. The greatest source of pain for many hoteliers around the world in all market segments is their need for solid and actionable business intelligence,” said Ed Booth chairman and chief executive officer IDeaS.

Booth added, “As a result IDeaS has changed. We are refocusing the company to become the hoteliers’ ally, to help them get control of their business and drive it to success through this complex landscape. We have redesigned our complete product and service offerings from the bottom-up to empower our clients to win in their marketplace allowing them to simply and quickly turn mounds of data into actionable business intelligence and to set a market strategy, execute decisions and monitor and adjust on-the-fly. And a part of being the hotelier ally is working seamlessly with their other technology systems, business practices and normal operating realities.”