"At Hyatt, we are in the business of caring for people so they can be their best," said Mark Hoplamazian, president and chief executive officer, Hyatt Hotels Corporation. "Inspired by our purpose, World of Hyatt is about celebrating our members by understanding the people, places and experiences at the heart of their world. The more we understand them, the better we can care for them and design unique experiences with them in mind." A bold, modern and confident platform, the program's three elite tiers – Discoverist, Explorist and Globalist – reflect the aspirations of the World of Hyatt community as they travel and expand their world. Get the full story at Hyatt and watch the corresponding video at Hyatt's YouTube channel Read also "Hotel brands overhauling loyalty programs" at USA Today