The Bay Area-based hotel has joined forces with guest engagement platform Sonifi Solutions to power the full-property installation. While entertainment options for consumers’ personal smartphones have been available on a slew of airlines, the concept is still relatively new for hotel chains, meaning brands that begin leveraging the strategy now will find themselves ahead of the pack. “We've seen 'use your own' initiatives in the sky – Alaska Airlines is but one of many – so it follows that hotels will allow visitors to not just utilize their devices, but also the content that is theirs through purchase or subscription,” said Jeff Hasen, founder of Gotta Mobilize and author of The Art of Mobile Persuasion. “As much as we like to view content on our phones and tablets, we will gladly trade up for a larger screen if the experience is seamless, easy, and already paid for.” Get the full story at the Mobile Marketer