"Meeting professionals no longer fear that virtual event technology will cannibalize their physical programs", wrote Maxine Golding in Conference Direct Meeting Mentor Online, April 2011. "Instead, they project that online components of meetings will help organizations and corporations broaden market reach and deepen value to all constituents - - members, customers, suppliers, (and) partners." A good example of hybrids already in place was the annual meeting in Las Vegas earlier this year of the Professional Convention Management Association. PCMA 365 - - its virtual experience - - featured live interviews, general, plenary and selected session streaming and moderated chat. The event concluded with many of the meeting manager attendees staying on for the co-located virtual "summit". "We've reached the tipping point," said Michael Doyle, executive director of the Virtual Edge Institute. "It's now a given that you need online presence with your physical event. Together they drive business engagement and create new revenue opportunities." Get the full story at Hotel Online