Not exactly. Now is the perfect time to start building a relationship with guests like me. You have our email addresses; why not put them to good use? I’m a frequent traveler. I’m also an email marketing consultant. If I were to create the perfect email outreach strategy to engage a traveler like myself, it would look like the campaign below. Every traveler is different, but the following may offer some inspiration on how to build a long-lasting relationship with guests weeks before they check in. Get the full story at TripAdvisor