Schrager said that hotel companies need to remember that they are in the hospitality business and that the guest experience needs to be “doing something that astonishes people,” with added “excitement” and “glamor.” One of the best uses of technology, Schrager said, is to make the guest experience as easy as possible. Process like check-in and check-out should be “absolutely frictionless and the time cut down to nothing.” Get the full story at Skift