In a major report for the global aviation industry organisation, written by Henry Harteveldt of Atmosphere Research, airline distribution is cited as the “commercial future of the airline industry itself” as carriers are urged to anticipate significant changes to passenger behaviour and technology. Drilling down into specific elements of this predicted switch from the status quo, the report says the next five years will see a range of long-standing processes taken in entirely new directions but all eventually leading towards a wholly different way for the airline-passenger relationship to work (and, in turn, how intermediaries will fit in). Harteveldt has identified in the study a number of likely areas of significant movement affecting airline distribution over the course of the next five years. Get the full story at Tnooz and get the full report "The Future of Airline Distribution, 2016 - 2021" at IATA (PDF 2.5 MB)