Marketing is being pushed to achieve levels of performance never seen before in today’s age of business transformation. At the heart of this shift is the need to strategically blend creativity with technology in ways that drive both engagement and the bottom-line. One of the much buzzed about types of technology being used to catalyze this new era of marketing is AI, and one of the market leaders in the space is IBM Watson. Forbes interviews Michelle Peluso, SVP and CMO of IBM, to discuss the period of exponential change we are living in and her thoughts on where this time of wide spread disruption is headed for marketers. Get the full story at Forbes