We've taken a look at user search trends across the thousands of hotel websites that we track every day and condensed the data down into a two-minute video. Though the concept is simple, having an understanding of how, when and where users are searching and booking is vital if you're trying to improve your website's performance. Knowing how you measure up to your peers is the first step to setting achievable goals and measuring real success. Do you know: - How many of your visitors are on their mobile? - How many are looking to bring their kids? - How often they are seeing cheaper rates on an OTA? Get the full story at Triptease