But for IHG, which said it wants to grow the brand to 40 hotels and 10,000 rooms, the deal is significant because it finally gives the group a true 5-star flag to compete against The Ritz-Carlton and St. Regis of Marriott International, Hilton’s Waldorf Astoria, Park Hyatt and Four Seasons, which operates as the biggest monobrand luxury player. It also gives IHG a better proposition to hotel owners and developers as it competes for management deals with other fast-expanding uber luxury names such as Accor's Raffles, Dorchester Collection, Shangri-la Hotels and Resorts, Mandarin Oriental Hotel Group, and New World’s Rosewood Hotels & Resorts. Get the full story at Forbes