Speaking to The Drum IHG’s senior vice president of digital and voice channels Michael Menis said it is weighing up the potential of wearable tech either as a marketing channel or as a way to boost its ongoing strategy to use digital channels to stay connected with customers throughout their hotel experience. “I’m interested in the role wearables play. We are thinking about the role they could have in improving guest experience, and the opportunities it could deliver. We would approach it the way we would evaluate any new tech – we will evaluate it and if we find a particular form of wearable that helps on the marketing side then that is the lens we would put on it," he said. However, he stressed the importance of not falling for hype around emerging technologies, emphasizing that it will only pursue wearable if it sees potential for genuine added value for customers. Get the full story at The Drum