With the B2B marketing team, IHG will have the infrastructure to help make those types of activities actually hit the road map and then be delivered upon over the next few quarters. The team also will be working very closely with IHG's loyalty team to make sure that the B2B voice is brought in to heavily influence their activities. There's a lot of opportunity and headroom to improve our penetration within this segment. The company believes that having a strong presence of IHG Rewards Club within a corporate travel program is a very healthy thing for the manager to really help drive compliance. Employees who are rewarded for their business stays are much more likely to engage and drive preference in their travel program. Get the full story at BTN