As the group announced its Interim Results to 30 June 2011, IHG’s chief executive Richard Solomons said, “We expect this to grow quickly as consumer booking preferences evolve.” The company has seen a nearly 1,000 percent increase in room night bookings from mobile devices and surpassed the 2010 total number of room night bookings from mobile devices in only the first five months of 2011. Last month the group became the first hotel company to launch app for Windows Phone as it announced the global launch of its Priority Club Rewards app for Windows Phone. IHG highlighted that most of its guests - 65 percent - who book through a mobile device are staying at IHG hotels within one day. To cater to this guest, the new Windows Phone booking app includes location aware capabilities to assist guests in booking hotels close to their location and navigating to the property. The Priority Club Rewards app for Windows Phone follows the release of the iPhone booking apps for each of IHG’s seven brands in June this year. Other apps: InterContinental Concierge Insider Guides app for iPad (December 2010); the Priority Club Rewards app for Android (July 2010); and the Priority Club Rewards app for iPhone (April 2010). Get the full story at EyeForTravel