Mobile in particular continues to thrive with revenue up more than 30% in the half, delivering almost $1.4 billion in the last 12 months, up from less than $50 million per annum in 2010. Furthermore mobile now drives more traffic to IHG's website and desktop either from mobile visits to our website or over our mobile app. IHG believes it is making “significant step changes” and is seeing good results when it comes to loyalty. “We’ve made some major and high profile enhancements to the programme over the last two years, one of these being the launch of Spire Elite, our top tier membership level in July last year." “Following our pioneering and successful direction of pricing trial in Europe and Americas in 2015, in May we launched Your Rate by IHG Rewards Club. This provides exclusive preferential rates to loyalty members when booking to our direct channels and is now live in around 40 of 500 hotels across all of our regions except Greater China.” Get the full story at EyeForTravel