InterContinental Hotels Group (IHG) recently introduced what the hotel company described as the “most powerful website guarantee ever by a global travel company”. IHG is now offering guests a free night if they find a qualifying lower price on any other website. This promise is part of the company’s new initiatives - the launch of `Best Price Guarantee’ and the `Book With Us Advantage’. Any guest who finds a qualifying, lower room price for an IHG hotel elsewhere online will receive their first night free, and the rest of their stay will match the price found. The benefits of the `Best Price Guarantee’ are available at all eight of IHG’s hotel brands. EyeforTravel’s Ritesh Gupta spoke to Michael Menis, Vice President - Web and Interactive Marketing, IHG, about this initiative and related issues. Get the full story at EyeForTravel