IHG (InterContinental Hotels Group) today announced a major initiative to better serve guests’ evolving needs in the hotel industry. Pioneering the way forward, the launch of ‘Best Price Guarantee’ and new ‘Book With Us Advantage’ offers the most powerful website guarantee to guests booking on any of the IHG brand sites ─ any guest who finds a qualifying, lower room price for an IHG hotel elsewhere online will receive their first night free, and the rest of their stay will match the price found. The benefits of the ‘Best Price Guarantee’ are available at all eight of IHG’s hotel brands - InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Holiday Inn Club Vacations, Staybridge Suites and Candlewood Suites. The Book With Us Advantage IHG understands how important booking a hotel reservation is to its guests. Therefore, those who book directly on any IHG brand website will not only receive the ‘Best Price Guarantee’, but they will also enjoy all the other benefits of the new ‘Book With Us Advantage’. These advantages include: - Booking direct on IHG websites allows guests to choose from the most available room and price types for all of IHG’s hotels. - No hidden booking fees. - All transactions are safe and secure. - Guests can receive valuable reward points, which never expire, from the world’s largest hotel loyalty program, Priority Club Rewards®(PCR). - Additionally, when guests book directly through IHG, it allows hotel employees to cater to their specific requests and ensure the best possible experience. “IHG understands how much price influences a guest’s booking decision,” says Michael Menis, Vice President – IHG Web and Interactive Marketing. “We are so confident we have the best prices for our hotels on our websites, that if guests find a lower price elsewhere online, we will back it up with the most powerful guarantee ever offered in the hotel industry and give them their first night free and the rest of their stay at the lower price found. The ‘Best Price Guarantee’ is our pledge to IHG guests that we understand their needs – and are backing it up with a free night.” Confidence in the Guarantee Beginning today through to September 24, IHG is giving away 250 hotel room nights to celebrate the launch of Best Price Guarantee. To enter, guests must follow @PriorityClub or visit www.priorityclub.com/hotels/us/en/global/offers/bestpriceguaranteetweet and tweet a response to the question “What would you do with a free night?” to the hashtag #BestPriceGuarantee. Each day, 50 room nights will be awarded. Pioneering the way forward The introduction of ‘Best Price Guarantee’ within the new ‘Book With Us Advantage’ again demonstrates how IHG is leading the way when it comes to online booking. In 1995, IHG became the first hotel company to make online booking possible through the Internet. Then in 2002, this global giant revolutionised the competitive landscape again with its then titled “Lowest Internet Rate Guarantee”. ‘Best Price Guarantee’ builds on that legacy of innovation in the travel industry. As the world of travel evolves, IHG will continue to accommodate guests who prefer a variety of booking options. The ‘Best Price Guarantee’ is not only available through IHG brand websites, where the best prices and most current information for our hotels can always be found, but also through all major mobile platforms.