An ideal travel marketing email should have at least 400 characters of text that justifies the reason for sending that email. The content should be crisp, and your copy should cut through the clutter, tempting the subscriber to take action. Using personalization helps a great deal in making your readers feel more valuable. Personalized marketing emails have 29% higher unique open rates and 41% higher unique click rates than non-personalized emails, according to Experian. Get the full story at Business2Community