In the article's example, we meet Shelvy, a 47-year-old engineer traveling from Minneapolis to San Francisco for a project. Her company has a managed travel program in which she has previously input into her travel profile in Upon opening the website, she sees hotels from her frequent destinations and last few trips, including the one she stayed during her last visit. When booking, Shelvy sees she can use her travel rewards to upgrade her room, as well as arrange transportation to and from the airport. The personalized suggestions, based off of past travel, means she does not need exit the browser or comparative shop on other websites. On the last day of her trip, unforeseen project complications lead to extending her stay. She has already checked out of her room but knows she can use the SOS button in the booking app to get help before her next meeting. Get the full story at PSFK Read also "Corporate booking trends in focus"