The SEO world was abuzz late last week with speculation that Google is on the path to encrypting all search activity (except for ad clicks). This would mean marketers and site owners would see a lot more traffic coming from the dastardly “(not provided)” source in their analytics and a lot less helpful information about what search terms are driving traffic to their website. Behind all of the confusion and speculation around this significant change, there are some basic things every search marketer should know to ensure he or she is prepared for the inevitable day with search activity on Google is entirely encrypted. Get the full story at Search Engine Journal