Firstly, let’s nail down exactly what we mean by segmentation. For our purposes segmentation is “the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics.” Segmentation allows you to tailor your strategy to precisely match the needs of different aspects of your market, increasing bookings, revenue and guest satisfaction. This segmentation can be done on several levels, depending on your end goal. In this article, we will focus on the 2 main types of segmentation usually looked at by the revenue manager. Get the full story at Net Affinity