Sales not where you want them no matter what you do? So how do we fix the problem? Just about everyone out there with a sales force has had this problem at one time or another, and there are tools to increase sales through customer satisfaction.

This customer satisfaction will depend a whole lot on your sales force obtaining the money, time and recognition they feel they deserve, and frankly, unless you buy into the project, you will be the only loser.

Blindly throwing money at your sales people won't work. That's been tried. All it does is make them wealthy at your expense. So how can you satisfy the wants and needs of your customers and your sales people and stay solvent in the process?

Try a customer-satisfaction incentive program. Here's an outline that has worked for several companies. Modify it, change it, make it yours.

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