Most native campaigns are dependent on the creation of numerous custom templates tailored for each platform and publisher, a straining process for both advertisers and publishers. The effort required to scale these campaigns can test even the most diligent campaign timelines and budgets. But that may change for travel advertisers. Earlier this year, DoubleClick, the digital marketing company owned by Google, launched a new native programmatic offer. When served programmatically, native ads can be done at scale; bidding for the user and automatically assembling and distributing the ads over a diverse number of websites. DoubleClick promises to allow advertisers to run multiple native campaigns by uploading all of the ad components (creative, copy, headline, etc.) and then letting Google do its thing, adjusting them to fit the dimensions and context of individual publisher sites and apps. Get the full story at Sojern