Consumers are increasingly booking online thanks to improved mobile app experiences and low prices. This year digital travel sales worldwide will increase 10.4% to $694.41 billion. Nowhere is the shift from offline to online booking more pronounced than in China. Digital travel sales in China will total $133.90 billion in 2018, a 20.5% increase over 2017. "Growth in China is expected to be so rapid that the country will nearly catch up to the US in sales by the end of the forecast period," said Corey McNair, author of eMarketer's latest report "Global Digital Travel Sales 2018: Ease of Mobile Payment Options Boost Online Bookings." Get the full story at eMarketer