Many hotels don’t have the budget to beat OTAs marketing efforts, and quite honestly, this is the most important thing of all. If your hotel is not front and center after a Google search query, it will not be looked at. So basically, you hate them but can’t live without them. However, there is one important thing that you need to understand: without OTAs, you would be lost in a pool of competitors and subsequently customers will have little access to you website, because it is impossible to find. They do not hurt your hotel. Here are the most common misconceptions we believe hoteliers have in regards to the OTAs. Get the full story at Tnooz