But while market share is important, particularly as a marketing tool, it is not the only metric that CEOs should be watching It may be a handy metric to measure, but it is subject to a few external factors that are not immediately obvious. At Travelport’s 2017 Investor Day in New York, Wilson stated that the company expected to increase its GDS market share by 1% to 2% through 2020. Get the full story at Tnooz