Once upon a time, a press release was the main tool of corporate communications, particularly for B2B companies. The release was distributed by a paid newswire service and coverage could be reasonably expected, at least in within the appropriate trade media circles. Today, however, some companies may not even consider a press release when distributing a corporate announcement. That is a big mistake. A press release - properly crafted and appropriately distributed—can support your company’s news and views in a credible and targeted way that reaches key audiences with messages that matter to them. Get the full story at PR Daily