Every hotel wants to fill their rooms, but knowing who is actively shopping and what they want is the only way get the optimal rate for each hotel stay. Often hotels have unique guest trends on weekdays versus weekends, requiring them to adjust their product and their rate. So how can you target the right people to ensure you optimize room revenue and ADR for varying weekday/weekend need periods? nSight’s forward-looking Demand Forecast Calendar allows you to see demographic and geographic trends by stay patterns, enabling laser focused targeting that increases revenue. Get the full story at nSight