Instagram's explosion in popularity has attracted many businesses to its marketing and advertising potential. While the social network has long drawn individual users who share images of everyday life with their friends, its emphasis on visual messages is perfect for hoteliers seeking a unique way to highlight the amenities and perks their properties offer. But, there's more to a hotelier's business strategy than simply posting pictures. Savvy hotels are experimenting with ways to share content and promote events to boost followers and get users to attend events in person (where they're further exposed to the hotel's brand). And, given that 71 percent of social media users are more likely to purchase from a brand they follow online, this strategically-crafted content may also be an effective way to draw new followers who are more likely to book a room. Software Advice spoke to several hotel and social media marketing experts to discover unique ways hotels are using Instagram to publicize content that increases followers. Get the full story at eHotelier