Hoteliers have turned to marketing, sales, PR, social media, website development, and other tactics (be it in-person or virtual) to capture share of mind and wallet. But fundamental to any of these approaches is telling a great story. It is the stuff of human drama or comedy, of the journey told in words, pictures, with audio and video. The stories you tell should allow your guests to imagine what may be to you the ordinary or every day, but to the guest, it is likely part of the unknown, the rarely experienced, and the reason for choosing your property. By telling an engaging story you help potential guests become an insider, providing gist for their imagination so they can visualize themselves staying at your property. A well told story will impact your business by issuing an enticing invitation to potential guests and reminding those who have visited previously why they should return again. It provides information in layers that can assist the guest in accomplishing their goals – whether it is to be a part of history, see a side of the city that few are exposed to, or envision bringing the deal to a close. Get the full story at Leonardo