Google began slowly rolling out entity search almost two years ago in an effort to increase relevancy by identifying what words mean. By developing a smarter search that understands the correlation between strings of characters and real-life context, Google can improve the user experience by offering timely, accurate results. Today, when users search, Google analyzes past searches on similar topics and collects the information other users found relevant to build its Knowledge Graph. Google takes this information and displays it directly on its search page within graph panels. These panels save users time and allow search engines to learn more about the behaviors and interests of its users. Google pulls its Knowledge Graph information from websites that are established as an authority based on search engagement, social activity, engagement around the web, and use of what they deem as factual data. That means it is important to continue developing quality content and high rankings in search. Get the full story at Search Engine Land Read also "Search Intent Optimization: Your ticket to more engagement"