That is why Andrew Benioff, a veteran hotelier, has organized an annual International Lodging Conference (ILC) for the past five years with the next one scheduled for Brooklyn, New York, October 17-19. While it might be a bit more challenging for travel agents to get to know independent hotels, Benioff believes it is well worth their while and is in the interests of their clients. Independent hotels are unique, and each is one different, Benioff said, so if travel agents want to add the most value for their clients they should be up to date on individual properties and what they offer in each city. That is not something that most people, without a lot of effort, can ascertain. Therefore, that knowledge would go a long way in keeping clients loyal and happy. Get the full story at TravelPulse