In a year fraught with consolidation in the online-travel-agency space, punctuated by some players rising to the top (Expedia’s purchase of Orbitz) while others exited the scene altogether (Amazon Destinations), independent hoteliers are carefully weighing their options moving forward regarding involvement with OTAs. In general, some independent hoteliers said via email interviews that 2015’s heavy consolidation activity has caused them to pay closer attention to the terms of their OTA partnerships and look internally to evaluate the best way to create optimal distribution mix moving forward. One positive that has come out of 2015’s merger madness is that in most cases, independent hoteliers have fewer points of contact to deal with, making the landscape a little easier to manage. Get the full story at Hotel News Now