In July this year, Cleartrip had mentioned that 30% of its traffic is coming from mobile devices and it was expecting the number to reach 50% by next year. Cleartrip attributes this increase in mobile transactions to a combination of various factors including impulse purchases during flash sales and increased functionality of mobile apps over browsers. It also notes that the last million app downloads have come in one-third of the time taken to register its first million downloads. Cleartrip’s competitor MakeMyTrip had also informed in its September 2014 investor presentation (pdf) that 29% of its traffic came from mobile phones in Q1-FY15. In June, it had mentioned that 20% of its traffic came from mobile phones in FY14. Mobile also accounted for 15% of the company’s total online transactions in Q1-FY15. It also claimed to have 0.3 million mobile customers as of December 2013. Get the full story at Medianama