While price-conscious travelers – those who are ready to buy tickets on any platform that offers discounts – drive up volumes for online travel players, the ones that stick to a particular site bring better margins. “The aviation market in India is growing dramatically and we want to offer an experience that will make customers come back again and again. We’ve realised that just offering discounts cannot be our primary mode for customer acquisition,” said Subramanya Sharma, Chief Marketing Officer, Cleartrip. Cleartrip has, therefore, rolled out a programme called Cleartrip Local, where a customer gets to book experiences such as concerts, eating out, local trips and guided tours. “If a customer uses this channel to pay for a local activity or experience, she is more likely to come back to the website when she wants to book a flight. And even when she’s not travelling but wants to do something fun in her home city, she is still engaged with our website,” says Sharma. Get the full story at Business Line