Yatra, the assisted, online and call-center-based travel services company for the India market, today announced the launch of its services at yatra.com.

Backed by Reliance, TV18 Group, and NVP, and founded by a seasoned team of travel professionals from across the globe, Yatra invites all travellers to explore its services and take advantage of the company's easy-to-use features and comprehensive travel information and choices.

By booking travel today on yatra.com, Indian travellers could avail details of extensive domestic hotel options through its relationships with over 1,000 domestic hotels in more than 150 cities and towns across India, a company release here said.

Yatra gives a special focus on budget travellers, by offering a significant number of hotels in the "under Rs 1,000 per room night" category.

Yatra also offered customers a broad selection of flights across all major domestic airlines as well as low cost carriers. It was the only online travel company to offer travelers the convenience of booking flights up to three hours before their departure, it claimed.

"This is particularly beneficial for business travellers, as the majority of air travel in India is booked within three days prior to departure," it said.

For the first time, Yatra brings to India the same technology that is being used by the leading global online travel websites and it is the only company in India to offer a flexible search option for airlines, allowing travellers to search for the best deal within two days of their selected travel date, it said.

Yatra offers travel-related information, pricing, availability and reservations for airlines, hotels, railway, buses and car rentals across 5000 large cities and small rural areas throughout India, the release added.

Related Link: Yatra