eMarketer’s estimate for digital travel sales in 2016 was somewhat higher at $16.93 billion, with projections sending that figure to $22.52 billion in 2017. (eMarketer counts both leisure and unmanaged business travel sales booked through the internet via any device.) Those making online travel purchases in India are largely buying tickets. IAMAI and Kantar IMRB found that domestic airline tickets made up the largest share of digital travel purchases at 40%, followed by railway tickets (26%) and international airline tickets (20%). Consumers spent a much smaller figure on hotel bookings, which accounted for just 9% of digital travel sales. India’s digital travel sector has been drawing attention from foreign investors and travel companies looking to gain entry to the market. Get the full story at eMarketer Read also "India: Hotels to contribute 75% of total MakeMyTrip business by 2020"