While in school learning about the hospitality industry, Kathleen Cullen, senior VP of revenue and distribution for Commune Hotels & Resorts, said she was taught the hub of a hotel is its front office. “For many years, I’ve been saying it’s no longer the front office, it’s the revenue manager’s office,” she said. “The reason is, everything the revenue (manager) does touches every department.” While revenue management has progressed, Cullen said, more support is needed. Many hotels still have one person dedicated to the task, but more and more hoteliers are realizing that they need to dedicate more resources, staff and tools. The revenue managers define the metrics, define the goal for the hotel in the company and they make sure everyone buys into what those goals are and helps them work toward them. Get the full story at Hotel News Now